Ciel Mineralizada
RETAIL & VISUAL IDENTITY SYSTEM
Client: Coca-Cola. Mexico City.
Role: Co-Creative direction, structural design direction, design case leader.
Skills: Conceptualization, graphic design, 3D rendering, brand guidelines.
Ciel Mineralizada seeks to educate the Mexican consumer about the drinking habit of sparkling mineral water as a more indulgent alternative to stay hydrated. A Point of Sell campaign to celebrate the brand and its portfolio of products was developed by Legacy®.
This retail system communicates the benefit of hydration from a pleasant perspective, featuring Ciel Mineralizada as a sensory experience across the consumer touchpoints.
Each piece celebrates the Ciel "double drop", the Gotham Rounded typeface, and the elegance of its ultramarine color. A collection of billboards and a matrix of tag lines completed the retail system.
