Alouette Cheese
PACKAGING DESIGN SYSTEM
Client: Alouette Cheese. Lancaster, PA.
Role: Design direction, packaging artwork, team direction.
Skills: Conceptualization, graphic design, image beautification, client presentation.
Alouette from Lancaster county, Pennsylvania, has a strong presence in North American countries. This design solution was originally imagined as a limited edition, but after obtaining outstanding results from consumer tests, the brand decided to use it as a design revamp for the main lineup.
I believe good design endures time, Alouette strategically unveiled the new lineup in a moment when simplicity was trending among premium food brands. Since then, the brand has launched many new cheese variants with this visual identity.
The vivid photography of fresh ingredients against a crisp white background communicate the natural origin of Alouette cheese. The color system delivers a strong identity to the variants, also conveys flavor, and sophistication. This project was Awarded best packaging design at the a! Diseño Magazine Awards Ceremony in 2016.
