Lubriderm
BRAND CAMPAIGN: DIGITAL & OOH
Client: Johnson & Johnson. Mexico City.
Role: Design direction, design case.
Skills: Brand strategy, image beautification, client presentation.
Lubriderm, the body lotion expert, launched “Etapas,” a new line of anti-age moisturizers. A digital campaign was defined to help consumers recognize the benefit of each variant: Prevent, Restore, and Revitalize.
A collection of digital assets for social media was developed to feature a clear message and bold color coding. The packaging alone is not enough to ensure a clear identification between variants, our design solution breaks that tension and reinforces the brand awareness among consumers.
Lubriderm “Protección Solar” is a body lotion that protects skin from sun damage and ultraviolet radiation. We developed Key Visual alternatives to set the tone for an extended retail and OOH campaigns.
The presented designs communicate the benefits in a clear way and ensure adaptability across mediums, from a digital post to a bulletin billboard. They feature an excellent photography work that reflects healthy skin in direct relationship with Lubriderm.
Lubriderm “Extra Humectante” is the body lotion to preserve a healthy and moisturized skin to delay the aging process. A Key Visual was developed for retail formats and magazines in Central American countries.
