5 Sherpas
WEB APP & BRAND IDENTITY
Client: University of Washington. Seattle.
Role: UI Design leader, brand design, brand standards.
Skills: App conceptualization, design system, presentation, semantic UI, D3 graph, dashboard design.
5 Sherpas is a web app by MVC-5 web developers. The brand identity has been created with the concept of fun and wellness in mind, the 5 Sherpas generate great suggestions on constructive activities for personal improvement and motivation every week.
Five “Sherpa” characters were created to represent each area of personal improvement: Well-roundedness, organization, career, bad habit cessation, and interpersonal relationships. The sixth character is a friendly Yak who offers motivational messages throughout the journey.
The logotype is a bold-like geometric composition designed with the font Poppins and the “Endless Knot” a symbol representing “Samsara”, the eternal cycle of birth, death and rebirth within Tibetan Buddhism.
User story: “As a person (or yak) who struggles with various aspects of wellness, I want a guide to help me take constructive steps to improve my life, so that I can realize my goals and the qualities I want my life to reflect.”
A sleek and fun interface, original characters and artwork were produced to make it attractive to users. A powerful concept and polished graphics successfully match functionality with the potential to be funded and monetized in the future.
