Discover Serenity
WEB APPLICATION & BRAND IDENTITY
Client: University of Washington, Seattle.
Role: UI Design leader, brand design, brand standards, front-end lead.
Skills: Conceptualization, design system, graphic production, html, css, java script, presentation.
The Covid-19 pandemic has reshaped every aspect of our lives and a "new normal" way to experience the world with safety has been established. DISCOVER Serenity is a web app that provides the best hiking trail options, avoiding crowds and therefore easier to find serenity outdoors.
This ingenious app is the result of a great collaboration with the talented MVC-5 web developers. The app concept was clear from the beginning, so I designed the logotype and its graphic universe to communicate the beautiful experience of enjoying outdoor activities in a simple, yet impactful way.
The color palette, shapes, typography, and icons were inspired by natural landscapes from Washington state and many other beautiful places across the nation. The photo style represents the stunning views that hiking enthusiasts treasure.
Discover Serenity features a curated UI design and useful to find the best hiking trails with fewer Covid-19 risks and its responsive seamless design provides a great user experience.
