E-Bus
BRAND UNIVERSE. CORPORATE IDENTITY
Client: Estrella Roja. Mexico City.
Role: Co-Creative direction, design case.
Skills: Design system, conceptualization, graphic design, image beautification, brand guidelines.
E-Bus is the first luxury brand of ground passenger transport between Mexico city and Puebla. Our team at Legacy® defined the brand positioning. I co-directed the visual identity design and developed its applications.
The resultant logotype is a powerful and easily recognizable mark that effectively communicates the brand’s attributes: efficiency, security, trust, and luxury. The extended brand universe comprises many applications, from the business card to the bus fleet.
A brand guideline booklet was developed to ensure consistency across customer touchpoints: tickets, digital assets, stationery, packaging, collaterals, uniform guidelines, and OOH materials.
