UMAA Seattle
2020 Apparel Edition
Client: University of Michigan Alumni Association Seattle
Role: Concept design, graphic design, brand standards application, artwork execution.
Skills: Conceptualization, type and visual design, graphic production, client presentation.
A pro-bono project for the annual celebration of the U-M Club of Seattle. From the approved sketch to the final products produced in collaboration with Pogo by Underground Printing, this small but meaningful project became a great success among the community of over 9,000 University of Michigan graduates in the Puget Sound area.
The logo celebrates the iconic maize wing Michigan football helmet across the Washington state map, and integrates the Block M as a high endorsement. The UMAA Seattle logo was also recalibrated.
